Antarctica has an array of climate issues such that have a major affect on our world.
Not a lot is being done to aid the issues in Antarctica because it isn’t heavily populated and is far from the rest of society.
Figuring out a way to quickly spread information about the crisis in Antarctic.
Finding a means of funding towards the Antarctica crisis.
PROBLEM
TUNDRA
UI DESIGN / UX DESIGN / BRANDING
People often forget about the things they cannot see; out of sight, out of mind. Antarctica is so disconnected from society, but has an onslaught of climate change issues that affect us directly. TUNDRA is brand of ice related skincare that has a goal of informing the public and raising money for climate issues happening in Antarctica.
PROTOTYPE AND WIREFRAMES
PERSONAS
PROCESS
USER FLOW
I created a user flow in Figma to demonstrate how a user may travel through the website. I illustrated all possible avenues of a user, to ensure my UI design for Tundra was intuitive and easy for people to navigate.
COMPETITIVE ANALYSIS
To find a unique value proposition (UVP) for Tundra, I analyzed top competitors and compared their features to Tundra. After completing the analysis, I determined that in Tundra, consumers can buy the Arctic ice roller which allows you yo infuse the ice with vitamins and oils that help consumers personal skincare needs. Tundra also provides users with a skincare quiz that can help them pinpoint which product to buy. Lastly, when users interact with or purchase from Tundra they are educating themselves and putting their money towards helping Arctic environments.
Below are the typography, icons, and elements that are used throughout the BusyBee application
DESIGN SYSTEM
I created a visual design system for Tundra's branding. I used a condensed, sleek typeface to give the branding a feel of luxury and simplicity. I kept the colors cool using different variants of blue to make the UI feel icy. I created a matching set of icons to use throughout the site.
Logo Design
The logo is a sleek thin typeface with the "u" and the "n" of Tundra being connected. This connection is meant to represent the brands goal of fixing the disconnect between the society and the arctic.
Product Design
Using Adobe Dimension, I created a 3D model of the Arctic ice roller. I also designed packaging for another product called ice drops which is a cooling and hydrating moisturizer.
VISUAL DESIGN
TUNDRA BEAUTY PRODUCTS
Easy Checkout
When you're done shopping, simply show the cashier your BusyBee barcode, and your virtual cart will appear on their screen. Then all you have to do is pay for your order.
Take the best route through the store based on your grocery list. You can also look up items to see where they are in the store.
Store Map
Scan your items as you shop to add them to your virtual cart. This eliminates having to physically unload your cart at checkout.
Scan items as you shop
Wireframes
Let's put it all together! Click the link below to interact with the Tundra prototype.
KEY FEATURES
Users are able to take a skincare quiz in order to determine which products they should look at for purchase.
Skincare Quiz
I designed a product that would make my beauty brand unique from other competitors. I designed an ice roller that uses slow melt technology and has the ability to infuse vitamins and essential oils into the ice.
Product Design
Social Good
The main goal of this brand is to fundraise and inform the audience about the global crisis happening in arctic environments.
WIREFRAMES
USER JOURNEY
I went through the user journey of Liz, who is one of my personas. I went through how she discovered Tundra, why it was the best choice compared to her other options, how she selected a product, and how she felt post purchase.
